I have far too much experience with starting up businesses. My family has been through three of them.
When I was young, my parents had owned a physical store. They were somewhat successful at first, but when they became too ambitious, their inexperience caught up with them. Aggressive investments in products that didn't work out, relentless and costly advertising in the wrong places, and hiring shady employees led my family to bankruptcy. Even now, two decades later, we're still suffering the fallout.
About five years ago, my mother began a business of her own by making and selling jewelry. She had an online store and went to some conventions, but eventually dropped the online store since it wasn't as successful. She makes a killing at conventions, but whenever there isn't one, money is stretched really tight. She's also miserable and works sun up to sun down every day, often crying when she thinks no one's looking.
Inspired by my mother's success, I had tried to start a business by 3D printing stuff and selling it since that seemed popular. I invested in a fancy printer and sold at some conventions, but quickly realized I was in way over my head. I was forced to throw in the towel and abandon my $1000+ investment.
I know, blog post, but I wanted to get my point across about the dangers it poses. I'm not going to lie, it does seem fun to have an nontraditional job and, if you're successful, it can prove quite rewarding. My mom never has any time for herself, but at least she can stay at home doing it.>>46767
I would be careful about making any rash decisions. My father actually wants to leave his job to help out my mother (and because he hates his work), but he likely never will. It is just too important to have a reliable source of income. I would recommend your boyfriend to start up this business on the side, and if it seems profitable then he could consider leaving his job to work on it full time. It may take a while though to get to the point where your own business is more practical than a steady job. I don't know if you work or not but, if you do, that could lessen the blow of him leaving his job tremendously. If neither of you plan to have a job though besides starting up this online store in its earliest stages, that is extremely risky.
It helps that savings and grants are available to you. Ever since the bankruptcy, my family's never been out of debt. I just want to stress the importance of not moving too quickly. Don't have him quit his job right away and invest thousands into this or you may ruin yourselves for the rest of your lives.
The American Dream is certainly appealing, just proceed with the upmost caution.